ADC Awards: Think Recycled
In collaboration with LA based advertising agency David & Goliath, Bureau Blank built what David Angelo called "The greenest awards show in industry history." We reached out to our industry colleagues across advertising, interactive, graphic design, branding and even a few random people on craigslist and collected donations of furniture, used office equipment, electronics and everything in between. We reused, recycled, repurposed and redesigned to build the first ever "recycled Art Directors Club Awards."
Using the donations we collected, Bureau Blank built giant signage and branding installations with the event's identity and refurbished all the furniture for use at the event creating a clean new look all marked with the "Recycled and Approved" identity. By engaging our own community we showed the industry that you don't always need a huge budget, new material or even new content to create a successful campaign and event.