Invest in Canada
Northern Border Investments is a New York based hedge fund led by founder and CEO Christopher Potter whose investments are focused exclusively on opportunities in the Canadian market.
Bureau Blank was commissioned to design and develop an overview book for the hedge fund to use in presentations to prospective investors as well as at conferences and other financial industry events. The book is directed at multiple audiences and thus incorporates a combination of striking imagery of Canada, historical performance data from the hedge fund and a narrative explaining the hedge fund's strategy and approach.
In addition, Bureau Blank was also tasked with developing the hedge fund's corporate brand identity and a suite of print collateral from business cards, to correspondence stationary to presentation folders.