Harnessing the Power of Search

Bureau Blank has renamed and branded Magnetic (formerly known as Domdex), a digital media company specializing in search re-targeting technology.

Magnetic was launched with an initial investment round by Charles River Ventures, NYC Seed, IA Capital Partners and others. Lead by CEO Josh Shatkin Margolis, Magnetic is made up of technology experts from Yahoo, DoubleClick, AOL, and IAC. Bureau Blank was hired to distill their highly technical product into an approachable, clear brand and to create a new corporate identity from the ground up.

From company and product naming to visual identity to a full range of corporate and marketing communications our collaboration with Magnetic has been one of Bureau Blank's most comprehensive brand collaborations.

We rolled out a full visual identity system for Magnetic surrounding the concept of magnetism as an invisible yet highly powerful and connecting force.