Cursor Marketing has made its debut into online media space with a new technology aimed to revolutionize traditional online advertising. Bureau Blank branded the new company.
Based on studies connecting the movement of an internet users eye and its constant proximity to their cursor, a branded cursor timed to appear after a webpage fully loads has been proven to be effective advertising real estate. Bureau Blank created Cursor Marketing's visual identity, website, and animated demo. The demo features Bureau Blank's motion graphics paired with a voice over recorded in collaboration with Pomann Sound in their Manhattan studios.
Cursor Marketing launch demo animation: